Find the right UMGC degree, specialization, or certificate for your professional and educational goals. Use the compare option to decide between multiple programs of interest.
Digital Marketing
Undergraduate CertificateThese program requirements are for students who enroll in the 2022-2023 academic year.
The digital marketing certificate at University of Maryland Global Campus integrates a foundational understanding of marketing principles with practical applications of digital techniques. In this program, you’ll learn how to create effective online content and use data visualization techniques to gain better insight into the customer experience. In addition, you’ll learn the skills to create an ad on Facebook that contributes to a social media campaign on that platform and understand the key metrics of optimization. You’ll examine the role of marketing in specific business contexts; use consumer behavior and psychology in the design of marketing strategies; employ best practices in simulating cost-effective marketing designs and selecting delivery modalities; and analyze how to use social media, email, and other digital-based platforms for optimum marketing results.
You’ll also get hands-on training in Facebook Ads™, Google Ads™, Google Analytics™, Google Sheets™,Google Slides™, MailChimp™, Microsoft Excel™, and more.*
* All products and/or product company names are trademarks™ or registered trademarks of their respective holders. Use of these names does not imply any affiliation with or endorsement of UMGC.
Program Highlights
- Put knowledge to work: Create a comprehensive digital marketing plan using core frameworks.
- Optimize digital marketing: Analyze A/B test results and Google Analytics™ report data.
- Understand core concepts: Learn about brand positioning, market segmentation, competitive analysis, marketing channels, and metrics.
- Execute marketing: Create an original search and display advertisement for an existing company.
- Manage email marketing: Manage an e-mail marketing campaign using MailChimp™.
- Create a Facebook ad: Create an original Facebook ad and analyze results using Facebook Ads Manager™.
Required Courses
- (3 Credits, MRKT 311)
- (3 Credits, MRKT 354)
- (3 Credits, MRKT 356)
- (3 Credits, MRKT 394)
- (3 Credits, MRKT 411)
- (3 Credits, MRKT 458)
Career Preparation
This program is designed to help prepare you for the 100-101: Meta Certified Digital Marketing Associate certification exam.
Experience Recommended for Success in the Program
No previous experience is needed.
Total Program Credits
18
Transfer Credits
None 9
Format
- All courses available online
- selected hybrid courses
Tuition Per Credit
- $ per credit hour
(Europe & Downrange)
See our Tuition Rates page for details.
Admission Requirements
This program follows standard UMGC admission requirements.
Military-Specific Details
This program does not have military restrictions. It is available to all eligible civilian and military-affiliated students.
State-Specific Details
This program does not have state-specific restrictions.
Advanced Management
Undergraduate CertificateThese program requirements are for students who enroll in the 2022-2023 academic year.
Successful managers today require a strong balance of managerial skills and the relationship-building soft skills to manage those who are completing the work. The undergraduate certificate program in advanced management at University of Maryland Global Campus is designed to help you build expertise by applying best practices to decision-making, problem–solving, and relationship-building in real workplace scenarios. The curriculum covers management principles and organizational dynamics for today’s global, multicultural, and virtual organizations.
Program Highlights
- Create a management plan: Develop decision matrices, balanced scorecards, and performance reviews.
- Apply management skills: Promote communication, ethical behavior, and quality performance.
- Understand business processes: Learn about process improvement, federal contracting, and decision-making.
- Hone interpersonal skills: Employ self-reflection and mindfulness of individual and cultural differences.
- Support the workforce: Assess and develop performance measures, feedback, and coaching.
- Use best practices: Research, plan, and develop processes that ensure organizational performance.
Required Courses
Take the following four required courses:
- (3 Credits, BMGT 160)
- (3 Credits, BMGT 364)
- (3 Credits, BMGT 484)
- (3 Credits, BMGT 317)
Choose two courses from the following:
- (3 Credits, ACCT 301)
- (3 Credits, BMGT 305)
- (3 Credits, BMGT 335)
- (3 Credits, BMGT 365)
- (3 Credits, BMGT 380)
- (3 Credits, BMGT 464)
- (3 Credits, BMGT 465)
- (3 Credits, BMGT 496)
- (3 Credits, DATA 200)
- (3 Credits, FINC 330)
- (3 Credits, FINC 331)
- (3 Credits, HRMN 300)
- (3 Credits, HRMN 302)
- (3 Credits, HRMN 367)
- (3 Credits, IFSM 300)
- (3 Credits, MRKT 310)
Career Preparation
This certificate program is designed to help you gain management expertise through a broad and flexible course of study.
Experience Recommended for Success in the Program
No previous experience is needed.
Total Program Credits
18
Transfer Credits
Up to 9
Format
- All courses available online
- Select on-site and hybrid courses available
Tuition Per Credit
- $ per credit hour
(Europe & Downrange)
See our Tuition Rates page for details.
Admission Requirements
This program follows standard UMGC admission requirements.
Military-Specific Details
This program does not have military restrictions. It is available to all eligible civilian and military-affiliated students.
State-Specific Details
This program does not have state-specific restrictions.
Marketing
Bachelor of ScienceThese program requirements are for students who enroll in the 2022-2023 academic year.
The bachelor’s degree in marketing at University of Maryland Global Campus offers an introduction to the fundamental concepts and strategies that constitute successful marketing management. It is designed to provide a thorough understanding of how to identify, retain, and grow profitable customer segments; create effective promotional programs; and develop integrated marketing communication tools, both in domestic and global markets. The program incorporates digital marketing strategies to meet the requirements of the modern marketplace.
Program Highlights
- Apply marketing knowledge and skills to meet organizational goals through analytic and managerial techniques related to customers, executives, finance, information technology, law, operational domains, and customer relations
- Employ strategic marketing skills, including scenario planning, market intelligence, customer profiles, marketing plans, and competitive analysis, to respond to organizational marketing challenges
- Conduct research, analyze data, create effective marketing plans, and support decisions that meet the needs and desires of global customers
- Act with personal and professional integrity in the global marketplace of employers, peers, and customers
- Cultivate and maintain positive interpersonal relationships based on engagement and positive interaction with teams, managers, and customers
Required Courses
- (3 Credits, BMGT 110)
- (3 Credits, BMGT 330)
- (3 Credits, MRKT 310)
- (3 Credits, MRKT 354)
- (3 Credits, MRKT 394)
- (3 Credits, MRKT 410)
- (3 Credits, MRKT 412)
- (3 Credits, MRKT 458)
- (3 Credits, MRKT 311) or any upper-level MRKT course
- (3 Credits, MRKT 314) or any upper-level MRKT course
- (3 Credits, MRKT 454) or any upper-level MRKT course
- (3 Credits, MRKT 495)
Career Preparation
This program is designed to help prepare you for a career in marketing management, marketing research, or sales in private and public corporations, marketing agencies, or entrepreneurial endeavors.
Experience Recommended for Success in the Program
No previous experience is needed.
Total Program Credits
120
Transfer Credits
Up to 90
Format
- All courses are available online
- Select on-site and hybrid courses available
Tuition Per Credit
- $250 per credit hour
(Europe & Downrange)
See our Tuition Rates page for details.
Admission Requirements
This program follows standard UMGC admission requirements.
Military-Specific Details
This program does not have military restrictions. It is available to all eligible civilian and military-affiliated students.
State-Specific Details
This program does not have state-specific restrictions.