Marketing Bachelor's Degree

AT A GLANCE

120 credits
Transfer up to 90 credits
All courses are available online
Select on-site and hybrid courses available

TUITION

$250 per credit hour
(Europe & Downrange)

Build Skills in Marketing, Communication, & Strategy

The bachelor’s degree in marketing at University of Maryland Global Campus offers an introduction to the fundamental concepts and strategies that constitute successful marketing management. It is designed to provide a thorough understanding of how to identify, retain, and grow profitable customer segments; create effective promotional programs; and develop integrated marketing communication tools, both in domestic and global markets. The program incorporates digital marketing strategies to meet the requirements of the modern marketplace.

Courses
Requirements

Total Credits Required: 120

Required Major Courses: 33
Required Major Capstone Course: 3
General Education Courses: 41
Minor and Elective Courses: 43

(3 Credits, BMGT 110)

(3 Credits, BMGT 330)

(3 Credits, MRKT 310)

(3 Credits, MRKT 354)

(3 Credits, MRKT 394)

(3 Credits, MRKT 410)

(3 Credits, MRKT 412)

(3 Credits, MRKT 458)

(3 Credits, MRKT 311) or any upper-level MRKT course

(3 Credits, MRKT 314) or any upper-level MRKT course

(3 Credits, MRKT 454) or any upper-level MRKT course

(3 Credits, MRKT 495)

_{* This information is for students who enroll in the 2024-2025 academic year. For prior year requirements for this program or to review UMGC's complete program requirements for a specific academic year, visit our program catalog archive}

Bachelor's General Education Requirements

Program Highlights

Develop skills and gain knowledge through coursework that draws from the expertise and experience of our respected faculty.

Cultivate Relationships

Develop and maintain positive interpersonal relationships with customers.

Respond to Challenges

Employ strategic skills to respond to organizational marketing challenges.

Apply Marketing Knowledge

Utilize marketing skills to meet organizational goals.

Analyze Real Markets

Analyze a real-world marketing situation as presented in a case study.

Create Marketing Plans

Conduct research, analyze data, and apply consumer data to create plans.

Analyze Real Markets

Analyze a real-world marketing situation as presented in a case study.

Bachelor of Science Marketing

Marketing

AT A GLANCE

TUITION

Next Session Starts

Build Skills in Marketing, Communication, & Strategy

Total Credits Required: 120

Total Credits Required: 120

Program Highlights

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