Find the right UMGC degree, specialization, or certificate for your professional and educational goals. Use the compare option to decide between multiple programs of interest.
Multicultural Marketing
Graduate CertificateThese program requirements are for students who enroll in the 2022-2023 academic year.
The online graduate certificate program in multicultural marketing at University of Maryland Global Campus can help you adopt innovative strategies to give your business a competitive edge in a culturally diverse marketplace. The curriculum is designed to equip you with a strong foundation in marketing concepts and theories and their real-life application in a multicultural marketing environment.
Program Highlights
- Learn the fundamentals: Develop a strong foundation in marketing concepts and practice.
- Study ethics: Learn about marketing management techniques and the ethical environment of marketing.
- Gain career insights: Learn how to create and select a highly effective marketing strategy for an organization.
- Stay on the cutting edge: Give your business a competitive edge in a culturally diverse marketplace.
- Advance your skills: Study the cognitive and behavioral bases underlying consumers' buying behavior.
- Encourage diversity: Study marketing in the context of competitive global environments and diverse national economies.
Required Courses
Initial Requirement
- (0 Credits, UCSP 615)
(to be taken within the first 6 credits of study)
The UCSP 615 requirement may be waived if you previously earned a graduate degree from a regionally accredited institution. For more information, contact your academic advisor.
Core Courses
- MRKT 620
- (3 Credits, MRKT 602)
- (3 Credits, MRKT 603)
- (3 Credits, MRKT 605)
Career Preparation
This program is designed to help you develop a strong foundation in marketing concepts and practice.
Experience Recommended for Success in the Program
No previous experience is needed.
Total Program Credits
15
Transfer Credits
Up to 6
Format
- All courses available online
- Select hybrid courses available
Tuition Per Credit
- $ per credit hour
(Europe & Downrange)
See our Tuition Rates page for details.
Admission Requirements
This program follows standard UMGC admission requirements.
Military-Specific Details
This program does not have military restrictions. It is available to all eligible civilian and military-affiliated students.
State-Specific Details
This program does not have state-specific restrictions.